As much as I want AMD to succeed, their press conference was somewhat lacking. Showing Ashes of the Singularity getting 60+ fps on a crossfire setup is nice, but at what resolution? What will a single card get? Personally that is what should have been said instead of what was being said. You can't show the world a new $199 card and say it's amazing then on it's first public display have it running in CrossFire to compete with your direct competitor. When your competitor is almost meeting your performance on a single card.
I am rooting for AMD All the way, but their marketing somewhat sucked. I really hope the RX480 can perform well at 1080p as a single card because then it could dominate the market AMD is targeting.