James
MyGaming Alumnus
Atari targets gay and lesbian gamers in comeback plan
Atari says it has a plan to be great again – let’s cross fingers for them
Atari says it has a plan to be great again – let’s cross fingers for them
Atari targets gay and lesbian gamers in comeback plan
Atari says it has a plan to be great again – let’s cross dress for them
capitalising on rapidly growing markets
FIFY - and then some more characters.Atari targets gay and lesbian gamers in comeback plan
Atari says it has a plan to be great again – let’s cross dress for them
FIFY - and then some more characters.
I remember writing an (unpopular) column about this.
Targeted gaming does not spell good news in my books. Good games are good games irrespective of who they target. The change to be inclusive to different demographics doesn't require a forced, targeted approach in my opinion - it should evolve through more diverse and more complex narratives and themes.
I'll reserve any specific comment until we actually see what Atari does, but a 'game with LGBT representation' and a 'game for LGBT gamers' are two very different things - the latter of which is...troubling.
Still, I guess it's a positive move for a company to acknowledge that these markets exists. I just hope it's handled well.