Many gamers have limited money to their disposal. So you can only buy 1 game per month. But when 2 massive games release in 1 month, then you have to choose. I don't believe in the hype. I watch the vids and make my own decision. So far BF3 is getting my money. The game must also give a lot of hours of gameplay. I love to get hours and hours of decent multiplayer out of a game. And Blackops and Battlefield Bad Company 2 really disappointed in that regard. so I will not be buying it on release. I will keep my eye of the forums and see what complaints the people and going on about.