Call of Duty Elite screenshots, features analysed

I'm confused. Somebody please explain to me why this is a paid for service? Don't we get this kind of service for free with some other games? Like Battlefield and CSS?
 
ActivisionBlizzard <3. I bet Blizz was like "Lols why don't you guys get them to pay for some random stuff that should be in the game anyway on a monthly basis to get more cash $_$"
 
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I'm confused. Somebody please explain to me why this is a paid for service? Don't we get this kind of service for free with some other games? Like Battlefield and CSS?

Because its the next step in making money.
 
correct me if im wrong... but the layout of elite looks a hell of a lot like Bungie's tracking system on their website... almost a carbon copy IMO
 
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