DStv Premium subscribers get Showmax for free

Jan

Jan

Grand Poobah
DStv Premium subscribers now get Showmax for free

DStv Premium subscribers can now have Showmax bundled with their packages, for free.

The announcement comes after Naspers recently merged DStv Digital Media with Showmax Africa.

The new division has not been named, but will be overseen by MultiChoice CEO Mark Rayner until a division head is found.

MyBroadband recently reported that Showmax was integrating into DStv, and that Showmax’s video service will become available on DStv’s digital platforms.

There is also speculation that content exclusive to DStv may become available through a streaming package – without the need for a satellite TV subscription.

Showmax and MultiChoice previously stated they were looking at DStv and Showmax working closely on digital entertainment.
 
I was surprised to see the market share of Sharemax in South Africa. I would've expected higher market share amongst streamers in SA as it has local content no other sharing service can provide. I guess a strategic move to inflate those numbers are probably to give it to all DSTV customers. That or there are so much overlap in markets (which I would assume is highly likely) that Showmax won't really benefit from it too much, but DSTV adds to its value proposition.

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