I stopped buying regular yearly series games (hint -> COD, NFS, FIFA) loooooooong ago. I bought COD4 MW, I am one of the few people that DID NOT enjoy the multiplayer... I still prefer Battlefield Bad Company 2 over any COD game.
I cant deny (sigh shadowfox I am one

) that I buy some series based on the franchise name alone, but this is games I know are / will be quality, and the gaps in between the games released justifies me spending money on them.
Long ago have I stopped buying / copying games just to HAVE the game. There simply isnt enough time these days to convince yourself to install those games.
I am happy with the fact that I wasnt a COD fanboi, or a WOW P2P player ; I would have been broke lol
My list of new games that I plan on getting (again the franchises lol ... it is hard!!) is :
1) Guild Wars 2 (NO DOUBT about this one) [the hype of info released got me signed up]
2) Portal 2
3) Crysis 2 (maybe)
4) and HL2 Episode 3 (whenever its out of DNF status....)
For the rest of the games? (I am definitely not getting Diablo 3) . I cant think of anything else.....I am happy with Gran Turismo 5 for the next few months thank you ! Generally games that have a regular yearly release of I despise. 95% the same game as last year, plus 5% new features / better graphics.
I have to say that NEW franchise names will have a hard time getting noticed, for me at least....