It’s over: Blackberry is leaving the consumer market

Edelweiss

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September 20th 2013, Blackberry released their preliminary financial results for the second quarter of the fiscal year 2014, and it’s worse than imagined. While nobody believed BB10 would fully resurrect the once mighty smartphone company, nobody expected operating losses approaching $1 billion, either.

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According to Yahoo! finance, Blackberry will also remove itself from the consumer market, opting to focus on enterprise and end-to-end solutions instead. They’ll also trim their lineup from six devices to four, with two high-end offerings and two lower-specced phones.

Blackberry will also cut 4,500 jobs, and attempt to reduce their operating expenditures by 50% before the end of Q1 FY 2015.

In addition to the operating loss of $950-995 million, the Waterloo, Canada company will also see a pre-tax inventory charge of $930-960 million, primarily attributable to Z10 devices. Blackberry did make $1.6 billion, of which half is service revenue, and expects to see revenue on 3.7 million smartphones, primarily BB7 devices.

The company expects their adjusted net loss to hover in the $250 million range, or about $0.50 per share. At the time of writing, Blackberry stock is currently trading at $8.73, and has fallen $1.80 on the day, which is more in tune with their GAAP loss of $950 or so.

This marks an end to Blackberry’s consumer presence, and a sad exit for a once prominent and ubiquitous company. While the enterprise market got them to where they were, programs like BYOD and Apple’s increasingly strong presence in enterprise will prove difficult. Google is also pushing hard, and has many top-tier companies “going Google”. Blackberry may find sourcing contracts for enterprise or government difficult in the current landscape.

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It seems even the most obvious solutions for survival may no longer be viable for Blackberry.

News via: AndroidAuthority
 
Not unexpected but still , a harsh truth about changing times and the need to constantly reinvent as well as evolve .
the downward spiral started because of the companies ridged business model . Had they been more willing to adapt and embrace
the changing market it may have been a different matter.

BBM messaging service is poised as a viable alternative company and if they take hold of the existing user base they could salvage much .
 
I'm not sad my 9780 was the worst experience I have had from a phone, the few things it did do right wasn't enough for the tonne of things it didn't.

/No OS7 for you because your phone cant handle it! Lolwut? It was a top tier phone and better spec wise than the 9360 which got OS7. . .
 
An unfortunate end to something that use to rule the roost. Quite sad actually.

I don't get that xD I never used a blackberry and neither did any of my mates. My mom and my sisters did though lol
The only thing that made blackberry stay as long as it did was the low cost internet and bbm and that's it.
 
I don't get that xD I never used a blackberry and neither did any of my mates. My mom and my sisters did though lol
The only thing that made blackberry stay as long as it did was the low cost internet and bbm and that's it.

Way back before the cheap internet and bbm thing Blackberry used to be like a status symbol. Business men only... then teenage girls and now dead.
 
I don't get that xD I never used a blackberry and neither did any of my mates. My mom and my sisters did though lol
The only thing that made blackberry stay as long as it did was the low cost internet and bbm and that's it.
Only really in SA imo. Its funny because SA's one of the only places that BBM and this 'low cost internet' was a pull feature. BB is pretty much a business phone elsewhere.
Always amazing me too though, I never understood it. Horrible small keyboards, small screens, and pretty terrible reliability. If I has R10 for every facebook news feed post, "MY BB died, I have a new one, pin: XXXXX, add me pls!", I'd be a rich man.
 
An unfortunate end to something that use to rule the roost. Quite sad actually.

Citation needed.

This published in Tech Central yesterday:

It’s all over. BlackBerry, which once led the smartphone market, has agreed to be bought by a consortium, led by major shareholder Fairfax Financial. The proposed deal is subject to the conclusion of a due diligence of the business.

This from MyBroadband today:

There are few arenas more brutal and merciless than the cellphone market. In just five years Blackberry has gone from the world’s leading smartphone brand to a company teetering on the edge of collapse.

I never used one and quite glad I didn't (although I was a wee bit tempted when the Z10 came out). But it was (possibly still is) a popular device in the emerging and third world markets. BBs never cracked it big enough in first world economies and that's possibly where their demise began.

Only really in SA imo. Its funny because SA's one of the only places that BBM and this 'low cost internet' was a pull feature. BB is pretty much a business phone elsewhere.
Always amazing me too though, I never understood it. Horrible small keyboards, small screens, and pretty terrible reliability. If I has R10 for every facebook news feed post, "MY BB died, I have a new one, pin: XXXXX, add me pls!", I'd be a rich man.

I think the nature of the beast is that it would be popular in many economies like ours where the cost of internet is prohibitive.
 
Only really in SA imo. Its funny because SA's one of the only places that BBM and this 'low cost internet' was a pull feature. BB is pretty much a business phone elsewhere.
Always amazing me too though, I never understood it. Horrible small keyboards, small screens, and pretty terrible reliability. If I has R10 for every facebook news feed post, "MY BB died, I have a new one, pin: XXXXX, add me pls!", I'd be a rich man.

citation needed. Dude my 8520 fell in the toilet fully submerged twice! and I vomitted on it full seepage and I somehow managed to resuscitate it. Not to mention dropping it on solid concrete a few times. It's like the 21st century 3310.
 
citation needed. Dude my 8520 fell in the toilet fully submerged twice! and I vomitted on it full seepage and I somehow managed to resuscitate it. Not to mention dropping it on solid concrete a few times. It's like the 21st century 3310.

ImageUploadedByTapatalkHD1380083995.780842.jpg

..........
 
citation needed. Dude my 8520 fell in the toilet fully submerged twice! and I vomitted on it full seepage and I somehow managed to resuscitate it. Not to mention dropping it on solid concrete a few times. It's like the 21st century 3310.

Ja that phone would not come near my hands, never mind my face
 
citation needed. Dude my 8520 fell in the toilet fully submerged twice! and I vomitted on it full seepage and I somehow managed to resuscitate it. Not to mention dropping it on solid concrete a few times. It's like the 21st century 3310.
My facebook feed dude. Haha

Seriously though, virtually all my friends have been through multiple BB phones.
 
well to bad guess they could not keep up... But the war of Apple and samsung will become bigger.
 
Ja that phone would not come near my hands, never mind my face

Almost spued coffee all over my phone :D

well to bad guess they could not keep up... But the war of Apple and samsung will become bigger.

This what I have been debating in other threads. It isn't healthy for competition or how do you guys see it? Can Microsoft get their act together with Nokia?
 
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