Ja, Intel just don't have the market penetration to understand the game developing environment like NVIDA and AMD enjoy. The only way they could have been viable would have been to create a product that performed the same funtionality and methods of rendering that NVIDIA and AMD use, but they didnt want to go that route and failed to get support for their idea...it's not the 1st time, there was VPro or something like that that also fell on it's face a long time ago....
Personally I never though it was a good idea for Intel to get into the GFX market, sure it'd be great if there was another player in the market, but not Intel IMHO...Theres already enough ego with NVIDIA...