Looking at the Lego website, it seems that there is Hobbit range there for the die-hard lovers of plastic bricks.
It seems that Lego learned a lot from almost financial ruin. Right now their popularity is growing and seems that they'll only get bigger an better. With educational aspects added to their range and constantly retaining their relevance (like the Hobbit range out to coincide with the movie), their future looks very promising.
Out of interest the word "Lego" means "play well". Was interesting hearing about this on 702 this evening and right in the heart of the business news.