Massive video game price shake-up in South Africa

[Stefan9]

Correct me if I'm wrong, didn't steam go through legal troubles forcing them to price new games the same as retail?

The Publisher forced them because they were bullied by the likes of gamestop and other big brand stores in the states and europe. Basically they told them they wouldn't carry their console titles if the digital titles weren't sold at the same prices as the brick & mortar stores.

And as they were/are still a big enough market the publishers had to give into the demands.