Early Monday morning, Zeebo CEO John Rizzo and Qualcomm games and services senior director Mike Yuen today announced the launch of the Zeebo console, intended for emerging markets worldwide, specifically BRIC – Brazil, Russia, India, and China, which represents 800 million people. “In 2000 Bill Gates introduced the original Microsoft Xbox at GDC,†said Mike Yuen. “We’re honored here to release what we believe will be the fourth big console.†Zeebo is based on Qualcomm mobile technology, from the graphics chipset to the 3G wireless network, and has positioned itself as a piracy-free alternative to the larger, more expensive consoles. In Brazil, for instance, where the console is launching first, a PS3 costs the equivalent of US$1,100 new, and the Wii costs US$1,000, because neither console has officially launched there — the only alternative for those consoles is piracy.
The Zeebo is launching at the equivalent of $199 USD, with games costing in the range of $5 to $15. Games are download-only across a 3G wireless network, which can also be used as a connectivity point for laptops in those homes without internet. Yuen compared the video game market to the Matterhorn, in that many have died trying to climb it. “Lots of companies have tried to conquer the big three, and died doing it. So, within Qualcomm we’ve been thinking about how we can do this differently, and with cellular technology.â€
Qualcomm and Zeebo did a number of market tests and research in various regions, and found that most middle class families had not been exposed to much marketing about games, but had used cell phones to download ringtones or simple games.
The Zeebo is launching at the equivalent of $199 USD, with games costing in the range of $5 to $15. Games are download-only across a 3G wireless network, which can also be used as a connectivity point for laptops in those homes without internet. Yuen compared the video game market to the Matterhorn, in that many have died trying to climb it. “Lots of companies have tried to conquer the big three, and died doing it. So, within Qualcomm we’ve been thinking about how we can do this differently, and with cellular technology.â€
Qualcomm and Zeebo did a number of market tests and research in various regions, and found that most middle class families had not been exposed to much marketing about games, but had used cell phones to download ringtones or simple games.
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