Jamie McKane
MyGaming Journalist
Nintendo stocks plummet - Pokemon GO isn't making enough money
Is Pokemon GO hurting Nintendo more than helping?
Is Pokemon GO hurting Nintendo more than helping?
This should not come as a surprise. Their stock was artificially inflated after Pokemon Go launched due to exposure of the company. All of a sudden people were talking about Nintendo and a Nintendo property. But, Pokemon is similar to a business unit of the company; an individually operated business that Nintendo has a majority share in. Essentially, market players hedged on the popularity and social aspects of Pokemon Go in stead of on tangible assets and predictions. They created a bubble to make a shit ton of money. Imagine if you invested in Nintendo at the start of Pokemon Go, your investment would have seen an almost 50% growth in just 2 weeks. Imagine big investors packed in R10 million into that investment, that means they would have made R5 million in two weeks. Freaking savage! But, it was all created on top of a bubble, a bubble in over inflated stock values based on intangibles. This is super dangerous for Nintendo, so I don't blame them for declaring the impact of Pokemon Go before any financial reporting. It just simply means they are tempering people's expectations. Imagine if they only declared this info at an investors call, my word, their stock would hit rock bottom, or well as far as Nikkei would allow it to fall. That would be much more disastrous for the company than the hit it's taking now. All the stock is doing to decreasing to more assured levels. Levels that can be maintained by the companies financial performance.