To be honest, I am an AMD supporter when it comes to CPUs so what Intel does means nothing to me, but what I can say is that Intel is just diminishing their target market. They are supposed to aim at people who want to game casually and hardcore or professionally, not just the skatryk professionals. AMD provides almost equal performance for MUCH less and they're highly overclockable. You try to get an i7 running stable at 7GHz.