PC Format pulls "sexist and offensive" advert

that add has been in PC format before seen it last year. will find the published mag to see the month. IDK why it gets the massive attention now :/
 
Because girls aren't PCF's target market. It looks like their female readers have had enough, though.

I stoped buying PC mags due to lack of content and good insight, and i can see how this might be offensive. But i dont know what to think about it due to not buying the mags anymore.
 
Sexism aside, this should have been pulled on the basis of simply being an example of excessively poor marketing. The content of the ad has little to nothing to do with the product being advertised.
 
Sexism aside, this should have been pulled on the basis of simply being an example of excessively poor marketing. The content of the ad has little to nothing to do with the product being advertised.

Which applies to almost all adverts you see on TV. Cant stand them. 8/10 people think this product is better, would love to know where they get their stats from.
 
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