I fail to see the problem. Hot chicks! Maybe I'm missing something here.
A hot chick could try and sell me time share to a siberian prison camp and I would listen. Does that make me stereotypical? No, it makes me a normal dude who likes hot chicks. Ok, maybe, but who cares? They are hot. And it is not a stupid attempt at marketing, because it works. every time. They know who their target market is and yes, the majority of warm blooded males will look at this.
Note though that even though she might be hot and I will listen to her, (more staring actually) I still won't buy something I don't want/need, but there are many guys who would.