Ok here is why I say it's a pyramid.
The Scheme got money from people smsing in and/or buying a car through them. This to me leads to 3 possible endings.
A.
Everyone in SA sends an sms and finds out more, no more people can sms and the fund collapses.
B.
Everyone in SA buys a car through them, no more people to buy cars and the scheme collapses.
C.
Lots of people buy cars through the scheme. This means that there are more people to pay from the SMS revenue than the SMS revenue can supply. Payments decrease and advertising slows down as negative rep decreases the schemes viability and as such revenue decreases until the scheme collapses.
As with a pyramid scheme if you get in early then the system works for you but for the guy who entered 3 months ago it's a huge burn in their wallet.
So even you may think it's not a pyramid, scenarios A and B are 2 extremes that show that in fact it really is when you boil it down to it's bare facts.
Also i'm excluding the car repayments from my explanation and solely focussing on the recoupments from the scheme. The car purchase was meant to hide the ponzi payments IMO.
Not many people seemed to buy into the scheme, this is my personal observation walk to work past 2 busy intersections and work at a wall so I see a lot of cars.
AFAIK how the "sceme" worked was:
A) Get car finance quote.
B) Take pricing to company sell the cars in question
C) "Buy" the car on a contract stating that you will pay R999 a month and if 1 of 3 conditions (C) are met you will get the difference back by an assigned date.
C i) Get X amount of SMS's a month.
ii) You unique code is connected to X amount of sales.
iii) You drive X amount of kilometers in a calendar month.
D) Condition i, ii or iii are met then you will receive a reimbursement of R300, hence you paying R699 for the car.
The biggest questions for me are, who owned the car before you had payed it off (the agency, the bank or you?) and where did the agency get the cars from? Where they authorised car dealers, or where they middlemen?
I am in no way defending anyone on this, and I too thought it was to good to be true I am just amazed at how dense the people are that bought into the whole scheme believing that they would receive the full reimbursement every month.