And that's what they've been doing. They've been consistently upgrading the back-end and adding new servers since the launch on Wednesday and they're planning on adding more over the weekend. The situation is already a lot better than it was. The EU release went really well. Even though there's a login queue (19 minutes for us) the servers are incredibly stable. I just played 5 hours straight without a single crash. That's compared to NA, who were complaining that they couldn't play half an hour without the servers booting them out. Aside from the login queue, I'm not seeing any of the issues NA reported (high latency, disconnects, unable to find friends or join games etc).
That's not to say I'm not pissed off when I start the game up and have to look at a login screen for 19 minutes, but give credit where credit is due. Things have already improved drastically. Besides, it's not like it's the only online-only game that has issues at launch. GW2 had capacity issues at launch, Diablo 3 had capacity issues at launch, WoW had capacity issues at launch, Path of Exile had capacity issues at launch. It's a pretty common occurrence. Gauging the amount of server capacity needed before a game launches is a lot harder than you think.
Remember, you guys are jumping on articles from videogaming sites. They live for page views. The SimCity launch is highly controversial at the moment, so what better way to gather page views by continuously writing sensationalist articles about it?