Sony patents in-game advertising that pauses games

But for most people, the banners that pop up in their free games, free programs, free videos and on every website they visit are a pain.
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Free being the key word here, you dont pay for it so how do you expect the company that produces the product to get some capital in, at least this way they get paid by the advertisers.

I think many people hear that the ads pause the game and immediately freak out. I offer up the model used on the app store, you often get a game free that has ads in it with the option to then pay the full price to remove the ads. This will never fly with retail game but if a game is free to download and has ads with the option to pay to remove the ads why the heck not?
 
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Pausing a game to display advertisements? That will be terrible! In fact, even though games already contain plenty of advertisements, this is next level and will most certainly make many people explode.

Then again, you probably won't be paying...so.....
 
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