James
MyGaming Alumnus
The taste of beer, even without any effect from alcohol, triggers a key reward chemical in the brain, according to a study on Monday that explores how people become hooked on booze.
Neurologists at the University of Indiana asked 49 men to drink either their favourite beer or Gatorade, a non-alcoholic sports drink, while their brains were scanned by positron emission tomography (PET).
The goal was to look at dopamine, a chemical in a part of the brain called the ventral striatum...read more here: Taste of beer triggers key reward chemical in brain
