I don't see myself playing past one play through tbh, I'll gather what I can and make due but I won't be replaying the game 50 times to farm items
I played Diablo 2 Three times, and those were years apart and at LAN's not following one another for farming
This may appeal to the RPG players but to me as a core FPS Player it doesn't work out, scaling items like that is almost like forcing you to prestige twice before, oh wait that already works that way :/