This guy, eish! He seems like an old run-of-the-mill asshole!
Another reason I will not support Apple, not even for its iPod or Touch - much less an (overpriced, IMO) iPhone.
He doe-- didn't appear to have people skills at all. You're the big boss of a huge corporation, a little goes a long way (especially in the promotion department).
You should already know that it's NOT right to pre-order anymore but here are some reasons (the QTE crap would really annoy me) why you might not want to pre-order The Order: 1886 (via Eurogamer):