I think the MyGaming community is large enough to draw attention. While MyBB covers every broadband issue under the sun, here we can keep the discussion centred on gaming related issues, such as network performance in terms of latency and gaming traffic prioritisation.
Increasingly the MyBB and MyGaming communities are separate entities, so this is another avenue of communication ISPs can have with their customers. As the MyGaming survey revealed, SA's gamers spend a lot of money keeping themselves connected so it makes sense for ISP reps to interact with their customers.