The future? Shorter games
So it's come to this: People have less time to play games than they did before. They have more options than ever. And they're more inclined to play quick-hit multiplayer modes, even at the expense of 100-hour epics.
Is that a problem?
Not at all, Fuller says. "They're lucky to find the time to beat a 10-hour game once or twice a month," he says of the average-age gamer. "They don't feel cheated about shorter games and will just play a longer game for as many hours as their schedule allows before moving on to another title.
Steinberg agrees: "Just because you don't slay the final boss or rescue the princess doesn't mean you can't see most of, if not all, of what a game has to offer in the hours leading up to it."
Not only that, but gamers are already warming to the idea of shorter games.
"Completion rates are actually on the rise," Lee says. "Many games now have a 40% to 50% completion rate, thanks to 10-hour campaigns instead of the 20-30 hour ones of yesteryear. Of course, that's good or bad depending on how you look at it. It's better than before. But it still means that more than half of all game content never gets appreciated."
To counter that, Airey says extended play content will increasingly come from expansion packs, a sort of best-of-both-worlds approach.
"We're at a stage now that we're trying to find ways to keep mind share (consumer awareness about a product)," he says. "When the consumer is not playing our game, their friends aren't either. So games will trend toward being shorter and then support the need for 'more' via downloadable content."
No matter, says Casey Willis, an avid gamer from Atlanta. "Make a game worth my time and money, and I'll be happy. After all, 10 hours of awesome is better than 20 hours of boring."
