A Dutch bicycle company has come up with a genius way to reduced damaged packages – lie about what’s inside.
“By masking its bikes as TVs, VanMoof, a Dutch manufacturer that exports bikes to customers overseas, has seen the damages reduced by 70-80%,” reports The Independent.
“Our team sat together and we imagined that couriers would be more careful with packages if they knew even more precious goods were in them.”
“As our boxes are exactly the size of a huge flatscreen television, we decided to print a television on them. It works great. In the USA damaged goods were even reduced by 70 to 80 per cent.”
We think this would be a great idea across all packages, not just cycling. At the very least it will stop this from happening:
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That poor 1070!