Following Ubisoft’s example, perhaps, EA has now also announced that they’re doing away with printed game manuals for PC, PS3, and Xbox 360 forever, and replacing them (for those people who need to be frequently reminded which button does what) with online and on-disc versions.
According to the company’s COO John Schappert, “EA is committed to a healthy and sustainable environment.” Also, by crossing printing costs off the production list, they’re saving cash. But saving printing cash also means saving on cash-printing costs, so it’s a sort of self-sustaining cycle of eco-friendliness when you think about it like that. I think.
Ubisoft previously worked out that manufacturing a single ton of game manual paper was costing the planet thirteen trees, 6000lbs of CO2 gas, 15000 gallons of waste water, and a hundred thousand million unicorn tears.
EA has also recently swapped over to those new “reduced material DVD cases” (RMCs). RMCs require fewer materials and energy to produce than a regular DVD case, are made from 100% polypropylene, are easy to recycle, and break if you look at them too hard.
EA: Ambassadors for environmental preservation, or just another company looking to cut overheads? << Have your say in the forums
Loading ...
