Nintendo stock drops after “lacklustre and largely irrelevant" TGS announcements

14 September 2011

Quite in spite of Nintendo’s big announcements yesterday made in Tokyo, the company’s stocks have apparently dropped 5 percent since, according to a rather scathing report over on Reuters.

That brings the total drop in shares up to almost 50 percent this year.

The article cites investor concerns of a “lacklustre and largely irrelevant” lineup for the 3DS, in comparison with the rest of the mobile market.

“I don’t think the new games will make any difference,” says Mitsushige Akino, chief fund manager at Ichiyoshi Investment.

“Nintendo succeeded by pulling in people who weren’t gamers and their needs now are no longer being filled by Nintendo, they are happy playing games on their mobile phones.”

“The only possible way for Nintendo to revive would be to stop concentrating on mobile games and switch to Wii-type games for the whole family,” adds Makoto Kikuchi, CEO of Myojo Asset Management. “However, at the moment, I can’t see this change coming.”

Nintendo has been on the slip ‘n’ slide since the disastrous 3DS launch in March 2011, and hasn’t been winning over anybody with the recent announcement of an analog-pad add-on for the device.

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