“Single player is a gimmick,” says Gogogic CEO

Gogogic CEO Jonas Antonsson believes that core gamers are moving away from a purely single-player experience, and that all games are meant to be played with others.

“I think that it is worth to note that the single player mechanic is a gimmick – games are meant to be played with others and it doesn’t matter if it’s in-person or online. The first games were designed as multiplayer experiences, but when computer and console games became a thing there was a need to construct an antagonist and/or a protagonist for commercial purposes,” he continued. “You couldn’t depend on people coming together to have a synchronous experience over a game. That would have simply stifled sales. And since there was no reasonable way to connect people in other ways – the arcade was the only serious attempt – it became an industry need to project the game as the other player. Playing a game is a multiplayer activity and can easily be seen as such when you watch young toddlers play by themselves. They invent someone to play with, someone that they talk to and interact with.”

Even when games are played alone, developers have devised systems for people to compete against each other, making the single-player game a multiplayer experience.

“The high score list is a simplest way to make a game social, to transform it to an asynchronous multiplayer experience. A simple list allows me to share an experience with others – comparing myself to you in the game. This also becomes a great reason to create games that are hard and difficult to master. Enter the classic hardcore game that allows dedicated players to compare not only scores but progress and in-game assets found or unlocked. But now we can connect people in and around a game through real time PvP and PvE mechanics and the need for pure single player games had gone down. We have multiple plots and stories and build the meta-experience for the entire audience. The premise for making games has changed – reverted back to building multiplayer experiences that are true to the game form.”

Antonsson still believes that a single-player experience can be rewarding, but it has to be done in the right way.

“This doesn’t mean that we have run out of room when it comes to great single-player titles or games that make you sweat and curse every couple of minutes. It means that those titles have to be very appealing and cater well to the hardcore audience,” Antonsson added. “So games that drive you crazy can be excellent because they are well designed, not because that’s what games are supposed to do or how they should always work.”