Sony today announced via a press release that it has decided upon a final specification for its incoming Blu-ray three dimensional product range in 2010.
The company has chosen the Multiview Video Coding (MVC) codec to store 3D video. This will allow for a full 1080p (High Definition) frame for each eye and will only require 50% more storage capacity than 2D video content.
The final decision on which format to store Blu-ray 3D content was made by the Blu-ray Disc Association (BDA); this ensured that the relevant Hollywood film studios were involved in the decision.
“Throughout this year, movie goers have shown an overwhelming preference for 3D when presented with the option to see a theatrical release in either 3D or 2D,” said Victor Matsuda, chairman, BDA Global Promotions Committee. “We believe this demand for 3D content will carry over into the home now that we have, in Blu-ray Disc, a medium that can deliver a quality Full HD 3D experience to the living room.”
In addition all 3D Blu-ray disks, players and 3D enabled displays will be backwards compatible to 2D.
Most significant however was the announcement that Sony’s PlayStation 3 will be forwards compatible with Blu-ray technology. This means that all current PS3 owners will be able to play and access Blu-ray 3D content through their consoles.
Although the company has announced that the technology will work equally well on 3D enabled LCD, plasma and projection displays alike, users will need IR transmitters and eyewear in order to view 3D video content.
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