Ubisoft cans Uplay Passport

Ubisoft has decided to drop its Uplay passport scheme, which was a method of “rewarding” first-hand game owners with game content unlocked through codes and gameplay achievements.

Second-hand buyers would have to purchase the Uplay Passport if they wanted the additional content.

Apparently Assassin’s Creed 4 was the catalyst for this decision, as Ubisoft explains their decision over on their blog:

In Assassin’s Creed IV Black Flag, Edward’s Fleet is an innovative online feature that allows a single player to interact with multiple players on consoles or via the game’s companion app. Every new copy of Assassin’s Creed IV Black Flag includes the Uplay Passport code needed to unlock this online feature.

However, we listen to our community and understand that there are concerns over some players’ ability to access this feature, so we have decided to eliminate the cost of the Uplay Passport for Black Flag. This ensures that everyone will be able to use the companion app, Edward’s Fleet, online multiplayer and available bonus content at no additional cost.

Gamers currently without a Uplay Passport for Black Flag will be able to download one for free from Xbox Live or PlayStation Network. For those who have already purchased Uplay Passport for Black Flag, please contact your regional Ubisoft support.

What’s more, Uplay Passport will not be a part of any future Ubisoft games.

The Uplay Passport program was initiated as a means of giving customers full access and support for online multiplayer and features, along with exclusive content, bonuses and rewards. However, games today are blurring the line between offline and online, between what is “single player” and what is “multiplayer.”

Based on that and on the feedback we received from you, we recognized that Passport is no longer the best approach for ensuring that all our customers have the best possible experience with all facets of our games.

We will keep listening to your feedback. We hope the change we’re making today alleviates any concerns you have about using the Edward’s Fleet feature or future online features of Ubisoft’s games.