64% of gamers prefer disks to downloads

5 July 2010

Research firm Ipos MediaCT has published findings claiming that gamers prefer physical media to digital. This means that most gamers would rather buy a game and receive it on a DVD/Blu ray than buying it off the likes of Steam, despite the digital medium’s convenience advantage. 

Over 1000 people participated in the survey, and the two main reasons for the preference toward physical media were being able to resell disk based games, and having a history of a physical media collection. 

“I believe the preference for physical discs amongst next gen gamers reflects the potential value they derive from the pre-owned market, which is holding up the preference for physical,” said Ipsos MediaCT director Ian Bramley.

Bramley added: “Physical games discs have a long and well-established history, which is a deep mindset to change – particularly when gamers build a physical collection as they fear losing digital versions. And in-store browsing is also important to buyers.”

The percentage of people who prefer music on disks was lower at 45%, and 51% of movie watchers prefer to have their movies on DVD.

Which do you prefer, downloads or disks? Share your views in the forums

 

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