Black Ops advert a hit with young males, angers old ladies

At the beginning of November 2010, the TV spot advert for Call of Duty: Black Ops surfaced. MyGaming’s own forumites thought the advert was pretty enjoyable and it turns out that most young American’s agree with them. However, older females found the advert to be offensive.

Ace Metrix, a company that specializes in assessing the effectiveness of adverts, has done just that, producing data on the effectiveness of the Blacks Ops TV advert. The company’s rating metric has a maximum score of 950.

Males aged 16 to 20 rated the advert at 770/950. Females aged 36 – 49 gave it 518/950. Overall the advert was given an ‘Ace Score’ of 644 which is apparently much better than the average video game advert score of 576.

Elaborating on these scores, Ace Metrix Chief Executive Peter Daboll said that the Black Ops advert had “one of the highest attention scores that we’ve seen. Women thirty-five and older did not like the ad, with many commenting about the violence, but then again they aren’t likely to be in the market for war-based video games.”

Obviously.

If all this video game advert success dissection has you slathering for more info, possibly in the form of a table, then we’ve got a treat for you.

Behold:

Just in case you missed it the first time:

Discuss the Call of Duty: Black Ops advert on the MyGaming forum.

Source: GamePolitics