Dead Space 1 launched to critical acclaim, but paradoxically only managed moderate sales success. Hitting shelves in October 2008, it was below 500,000 unit sales a month after launch and barely managed to shift a million units worldwide by the end of the year.
As you are probably inescapably aware, Dead Space 2 launched last week, and EA is proudly lauding its sales success. “Dead Space 2 launched last week with a critical index of 91 — outscoring the original Dead Space and outselling it two-to-one,” said the publisher in its latest financial highlights.
We can perhaps assume this means it will be breaking the million sales mark within the launch month window. The game is definitely worthy of financial reward – it’s a cracker.
Highlights from EA’s financial results for its third fiscal quarter ending 31 December 2010, as issued via EA:
“We had a solid third quarter with non-GAAP earnings up more than 75% year-over-year,” said Eric Brown, Chief Financial Officer. “EA reported 39% growth in digital and is tracking toward our $750 million full year non-GAAP digital revenue target.”
“We are pleased to report another strong quarter,” said John Riccitiello, Chief Executive Officer. “Our $600 million stock buyback demonstrates our confidence in EA’s digital strategy.”
Selected operating highlights and metrics:
In 2010, in Western markets, EA was the #1 publisher on high definition consoles (PlayStation 3 and Xbox 360).
In Western markets in the third quarter, EA was the #1 publisher in the Apple App Store for both iPhone and iPad and #1 on Microsoft Windows Phone 7.
Two of EA’s third quarter frontline titles, Medal of Honor and Need For Speed Hot Pursuit, have sold more than five million units to date.
In 2010, EA launched five games which sold more than five million units each — FIFA 11, Medal of Honor, Madden NFL 11, Need for Speed Hot Pursuit and Battlefield: Bad Company 2.
EA’s SCRABBLE game outsold every book to become the #1 selling item on Kindle in the last week of December.
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