Pre-order bonuses and exclusive content are SO last Tuesday. The big thing in industry promotion this week is giving your kid a stupid name, and cashing in prizes.
In what might be the weirdest marketing campaign ever, Bethesda has promised “free games for life” to anybody who pops crotchfruit on 11/11/11 and names it “Dovahkiin”.
According to a post on the company’s blog:
So, think you have the stat points in you to produce the perfect eight pound dragon-slayer? Like the wizened wizard he is, Pete [Hines, Bethesda vice prez] is throwing down with a casual quest, offering up an unknown reward to any couple adventurous enough to name their 11/11/11-born child “Dovahkiin.” While it may be difficult to play Skyrim from the hospital, just think of how many late nights you’ll have to lull your little Dragonborn with Jeremy Soule’s soothing music.
And with that, we have possibly doomed a child. I’d say this calls for a hefty disclaimer.
Disclaimer: Any reward for completing this quest will not ultimately justify the potential teasing your child could — and probably will — endure over its lifespan. Bethesda Softworks is not responsible for your parenting. You may gain experience points for completing this quest, but you will not care at 3am on a work night. Completion of this quest may also result in decreased desire to play video games and/or function as a human being. Consult with your friends before embarking on this quest; while it may not start in prison, it probably ends there.