Activision seems to subscribing to the marketing school of thought that posits that doing something controversial is a great way to get tongues wagging about you game. Well, perhaps they are right, since I’m writing this article.
American retailer Gamestop has started taking pre-orders for the game, slated for release on 8 November 2011. The gimmick for getting American gamers to part with cash way ahead of time? A double sided poster with some Modern Warfare 3 related artwork.
On the one side we have the already revealed Modern Warfare 3 art and logo, which can be seen in the headline image.
On the other, a mock Time Magazine cover showing a devastated Wall Street in New York. This is likely to immediately conjure memories of the destruction left in the wake of the terrorist attacks on the twin towers.
Is this the intention behind Activision’s advertising campaign – to evoke powerful memories of one of the most heinous acts of our modern history? Or can it merely be coincidental and in line with their Modern Warfare story line?
The headlines on the mock cover speak of a world in turmoil: emergency UN meetings are called in tension-filled Europe; America is assessing damage along its East coast; and the Russian president’s daughter is kidnapped. Looks like the good old ‘damsel in distress’ hook has been reintroduced.
Finally, one may notice that General Shepherd has been laid to rest in Arlington. Modern Warfare 2 players will recall the General Shepherd was revealed to be the main antagonist in the game, and he was killed during the climactic finale. Modern Warfare 3 is set to pick up shortly after these events.
Modern Warfare 3 advertising courts controversy << Comments and views
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Source: Joystiq
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