Activision and Treyarch have gone ahead and announced that Call of Duty: Black Ops II “delivers the most groundbreaking and visceral Call of Duty experience ever.” They wouldn’t lie to us about this sort of thing, would they?

Set in the year 2025, Black Ops II has players involved in a global conflict featuring advanced weaponry, robotics, and drone warfare in a new Cold War scenario whose seeds are being sown in today’s headlines.

Activision and Treyarch also vaguely refer to “new graphics technology” that “drives the stunning cinematic action of the single-player campaign’s branching storylines and non-linear missions.”

Eric Hirshberg, CEO of Activision Publishing, spent a whole night entering keywords and adjectives into the Activision PR supercomputer, and came out with the following statement: “Hands down, this is the most ambitious Call of Duty ever. We are bringing disruptive innovation to the franchise and we are doing it on several fronts. We’re pushing the boundaries technologically, graphically, and from a narrative and gameplay perspective.”

“At the same time, we need to stay true to the epic realism, authenticity, heart pumping adrenaline, and cinematic action that so many people love and expect from a Call of Duty game. Treyarch’s vision for Call of Duty: Black Ops II will redefine the Call of Duty franchise for the future – both literally and figuratively,” he concluded.

Personally, I enjoyed the bit about “epic realism”. However, around the office we’re still scratching our heads about the literal and figurative redefinition of the CoD franchise.

Mark Lamia, Studio Head for developer Treyarch also had a go on the PR supercomputer, and he said: “With Call of Duty: Black Ops II, the team is crafting an experience that Call of Duty fans have never seen before. We are challenging assumptions on every front, with the single player campaign, Zombies and multiplayer.”

“In the campaign, we are creating a thought-provoking story that introduces branching storylines and meaningful choices that impact the narrative. Running in the multiplayer engine for the first time, Zombies gives players a bigger and more diverse set of gameplay experiences, as well as entirely new ways to wage war with the undead. And in multiplayer, we’re embracing all skill levels and play styles to give players more ways to engage.”

“With Call of Duty: Black Ops II, we’re all in and we won’t rest until we’ve launched nothing less than the best Call of Duty we’ve ever made.” So, that’s not setting the bar very high then. ZING!

Call of Duty: Black Ops II will launch on 13 November 2012.

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