Activision: Mobile devices to overtake Xbox 360 in next generation

While the world waits for the next generation of consoles, some people in the industry believe that very soon our mobile devices will be as good as our current aging Xboxes.

Activision VP of mobile development Greg Canessa believes mobile devices will have the graphical power of an Xbox 360 within their next generation.

“The CPU and GPU capabilities of mobile devices will reach Xbox 360 levels of graphical fidelity and processing power within the next generation,” Canessa said.

“Activision will be creating a mix of casual and immersive gaming experiences on mobile, but as I say smartphones are more and more allowing for us to create those kinds of experiences. The games that Activision publishes on console, the games it publishes on PC, pretty soon we’ll be publishing those kinds of experiences on tablets and smartphones.”

Activision is embracing the mobile generation, and plans to support its biggest franchises on the rising platform.

“We have about 350 different brands and IPs to work with. That’s legacy IP, that’s triple-A IP and that’s licences with other companies. We want to create mobile games from all of these aspects of the Activision portfolio, and build a variety of experiences,” he said.

“I would definitely say that one of our competitive advantages is the strength of our brands. The creation of new IP is expensive, and when you consider how much money we spend on marketing our IP, we can apply that halo effect to our mobile properties. You are going to continue to see us take advantage of our big marketing campaigns to help our mobile products too.”