For local gamers the pricing points which retailers choose to adopt for new titles can be a contentious issue. The reality however is that shipping costs, customs taxes and operational costs are often forgotten when pricing games at a local store.
Nonetheless each outlet does make a margin on the products they sell. For this reason there is a measure of competition between each retailer when selling games.
Another interesting dynamic within the market is the distinction between online and land based retailers. This can often contribute to a marked difference in retail price due to lower overheads on the online retailer’s part.
With this in mind MyGaming frequently conducts pricing comparisons on various local retailers.
The retailers chosen arguably offer a good cross section of where the majority of South African gamers buy their titles. This does not however take into account festive season specials; these can be reasonably common at this time of the year.
As can be seen from the table the most consistently cheap stores are Kalahari.net, which recently instituted a price reduction across most of its game titles and land based store Zaps. Zaps also offers an online service which provides nationwide delivery.
| Kalahari | Take2 | Look and listen | Zaps | BT Games | |
| Call of Duty: Modern Warfare 2 (PC) | R431 | R451 | R499 | R430 | R465 |
| Forza 3 (Xbox 360) | R585 | R623 | R699 | R585 | R649 |
| Uncharted 2 (PS3) | R592 | R619 | R699 | R590 | R635 |
| New Super Mario Bros. (Wii) | R464 | NA | R549 | NA | R499 |
| Borderlands (PS3) | R599 | R632 | R699 | R602 | R649 |
| Left 4 Dead 2 (Xbox 360) | R530 | R554 | R599 | R529 | R569 |
| Dragon Age: Origins (PC) | R279 | R317 | R349 | R308 | R325 |
Discuss game prices in the forums