Although the developer has four strong titles due for release in 2010, revenue forecasts for the past financial year indicate that industry titan Take Two Interactive is likely to lose money or break even at best.
With no Grand Theft Auto sequel release on the cards Signal Hill analyst Todd Greenwald recently told Gamasutra that Take Two’s best bet for 2010 is Bioshock 2.
“The original was one of the best-rated games when it first came out in August 2007 and sold nearly 3 million units,” Greenwald highlighted, “Bioshock 2, due out on February 9, has great brand awareness, should be supported by a huge marketing campaign, and is one of the most highly anticipated titles of 2010.”
With regards to the remainder of Take Two’s 2010 releases Greenwald is somewhat less uncertain, suggesting that anticipated shooter Red Dead Redemption “challenged to sell more than 1-2M million units.”
“While the game looks great and sports the Rockstar brand, the Western genre is a very tough category with a limited fan base; Red Dead Revolver only sold through about 1.5 million units, while Ubisoft’s recent entry, Call of Juarez, sold through just 900k units,” he added.
At this point Greenwald says it’s too early to predict how well Mafia 2 and Max Payne 3 will do in the New Year, pointing out that “theGodfather franchise hasn’t done much for EA”
With regards to the next iteration in the Grand Theft Auto franchise Greenwald added that “at this point, we believe it will be in October 2011 at the earliest, and would not be surprised to see it come later, as the talented Rockstar team has likely had its hands full with the 2 downloadable episodes (Lost & Damned and Ballad of Gay Tony, which was released in October 2009), and is likely just now starting to work on GTA V,”
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