EA still backs Tiger

5 January 2010

EA Sports President Peter Moore says Woods is “still one of the greatest athletes in history” despite his missteps off the golf course. He also cited the company’s extensive work over the past year in developing the new game, “Tiger Woods PGA Tour Online.”

AT&T Inc. and Accenture have dropped their sponsorships of Woods, who is taking a break from the sport to focus on his marriage after his admitted infidelity.

EA wouldn’t comment on whether plans for a new edition of the popular “Tiger Woods PGA Tour” console game would be affected. The franchise has raked in hundreds of millions of dollars.

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