Ster-Kinekor announced in a press release today (15 July 2013) that it has started converting all 438 of its cinemas to the latest digital technology.
According to the film distributor, this means that audiences can now enjoy the release of a new international title together with the rest of the world.
“South Africans can now participate first-hand in the hype of a new blockbuster release, and be a part of the global conversation as it trends across the world,” Ster-Kinekor said.
“A new era in cinema viewing is now a reality,” the company said.
The full digital conversion of Ster-Kinekor’s Irene Mall and Sterland sites has been completed, according to the press release.
“With these latest technological advancements, the entire cinema experience is set to undergo a profound change,” said Ster-Kinekor. “The picture quality is heightened while the state-of-the-art surround sound greatly enhances the overall viewing experience, as each cinema now comes standard with the very latest digital technology and superior equipment.”
Along with the conversion to digital, Sterland now also has one cinema that supports 3D projection, Ster-Kinekor said.
More on movie watching in SA
3D theatres: Ster Kinekor versus Nu Metro
Mobile device boom no threat to movie theatre growth: Imax CEO
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Huh, anybody still visiting cinema except for kissing on back seats?? 🙂