Razer, the global gaming hardware brand, is focused on growing its brand in South Africa.
This is according to the brand’s official local distributor, Apex Interactive, which told MyBroadband that Razer is seeing success in South Africa.
“We see a lot of excitement and room to grow,” said an Apex Interactive spokesperson.
“This is because gamers here are very passionate and know a lot about gaming.”
According to Apex Interactive, key focuses for the brand moving forward include working with more retailers and online storefronts.
This is to increase the local availability of Razer products to South African gamers.
It also wants to collaborate with gaming groups, influencers, and local e-sports tournaments in the country.
“This way gamers in South Africa can get the latest and greatest from Razer,” said Apex Interactive.
Apex Interactive said Razer has several new undisclosed products in store for the South African market this year, and is also planning Black Friday promotions later in the year.
This is all great news for South African gamers, as Razer is one of the most recognisable gaming brands in the world.
With dual-headquarters in the US and Singapore, it is particularly known for its premium peripherals such as gaming mice, mechanical keyboards, and headsets.
Alongside these peripherals, Razer also offers software like Razer Chroma RGB, its RGB lighting ecosystem, and Razer Synapse, the company’s overarching software hub for its hardware.
It has also launched its own laptop range – Razer Blade – which embodies the brand’s heavy focus on RGB lighting and gamer aesthetics.
With such a strong focus on flashy looks, Razer is arguably as much a gaming fashion brand as it is a technology company.
As a result, it is unsurprising that the brand plans to work closer with influencers and e-sports tournaments to promote its brand.
Hardware challenges in South Africa
Apex Interactive’s positive comments about Razer will be a welcome relief to South African gamers, who have been weighed down in recent months by global hardware price increases.
MyGaming previously reported that as of May 2026, RAM prices in South Africa had spiked – and in some cases, doubled – over the previous five months.
These price increases, which started back in 2025, have been caused by the rise of AI and the resulting increase in demand for important PC hardware.
Speaking to Aki Anastasiou on What’s Next earlier this year, Syntech CEO Craig Nowitz said the tech price crisis shows no sign of abating.
“The issues are getting worse,” said Nowitz.
“Pricing this side of the year [From 1 January until 10 February] is probably up another 50%, and it is getting tough out there.”
He added that building new production facilities to make more RAM will likely take billions of dollars and several years.
Leading South African reseller Evetech also told MyBroadband in April that the memory price crisis has “hit everyone hard, including us.”
However, Apex Interactive confirmed that the global crisis has not affected its Razer product pricing in South Africa.
Instead, any pressure points for the business locally have been caused by currency fluctuations and supply chain issues.
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