Since launching in November, Call of Duty: Black Ops has printed $1 billion cash for Activision in worldwide revenues. If you laid those dollar bills out in a straight line, it would go all the way from Los Angeles to somewhere else, probably quite far away. Or maybe not, because people would probably just help themselves to the free money off the pavement.
“In all of entertainment, only Call of Duty and Avatar have ever achieved the billion dollar revenue milestone this quickly,” said Bobby Kotick, CEO of Activision Blizzard, sipping molten gold from a unicorn horn. “This is a tribute to the global appeal of the Call of Duty franchise, the exceptional talent at Treyarch and the hundreds of extraordinary people across our many Call of Duty studios including Infinity Ward and Sledgehammer that work tirelessly on the franchise. Our ability to provide the most compelling, immersive entertainment experience, and enhance it with regular, recurring content that delivers hundreds of hours of audience value, has allowed Call of Duty to continue to set sales and usage records.”
The game’s apparently also logged a formidable 600 million hours of play time. That’s a lot of hours not spent playing Battlefield: Bad Company 2, guys. Come on.
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