The saddest moment at this year’s E3 – Ubisoft says goodbye

There was sadness in the air at the end of Ubisoft’s press conference, as the company prepared for a possible hostile financial takeover.

The publisher is currently the target of media conglomerate Vivendi.

“This year Ubisoft celebrates our 30-year birthday,”said Ubisoft CEO Yves Guillemot, flanked by game development teams on stage. “That means 30 years in the best industry in the world.”

“I love video games because the real innovation and magic comes when our teams and players are free to create.”

“Free to innovate. Free to express themselves. Free to take risks and have fun,” he added. “That’s what got us here today, and that’s what will drive us for another thirty years and beyond.”

In May, Vivendi completed the hostile takeover of Yves’ brother Michel’s company, Gameloft.


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