The gap between good and bad tech users continues to widen, says Michael Fertik, founder and chair of Reputation.com.
“Those that use digital well are accelerating ahead of the rest,” said Fertik, speaking at the 60th Global Summit of the Consumer Goods Forum taking place in Cape Town.
As ADSL, FTTH and LTE coverage continues to expand across South Africa, the internet continues to dictate trends and we see a growth of expectations – those that embrace these new technological changes will be the most likely to thrive.
“There are impressive and wonderful ways in which we can change people’s lives, and there are intrusive and creepy ones,” stated Vivienne Ming, co-founder of education technology company Socos to News24.
“Companies that currently design, manufacture and distribute products like clothing and ready-made meals will have to decide what business they are in once consumers are able to print those products in their own homes.”
“Such companies may end up selling intellectual property, rather than finished goods,” said Ming.
How obvious is the gap between tech users in your life? Let us know in the comments below and in our forums.
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Two kinds of users.
1. Users that know how to google and won’t contact you for stupid things.
2. Users that need assistance doing the most basic of things.