According to EA CEO John Riccitiello, the publisher is gearing up to announce a ‘very exciting’ brand new FPS before the end of this year.

Speaking at an investor conference, Riccitiello said that , “The intention for us is to have strong FPS entries each year.”
“I don’t want to give away the thunder from our call but for quite a long time now I’ve been saying it’s our long term goal to take back the first person shooter category leadership.”

“We’ve made strong progress in calendar ’10 over calendar ’09. This year, with the tail-end of Battlefield: Bad Company 2 still doing well and Medal of Honor still doing well… with Crysis and Bulletstorm we’re clearly going to make more progress towards our goal and that’s before we get to what I think is going to be a very exciting entry later in the year that we’re not yet announcing.”

When reading his comments, my mind immediately jumped to Battlefield 3, although that was formally announced last year and Riccitiello is referring to something completely new.