Gfk tracks retail across SA and they have been doing so reliably for years. I’ve sat through their presentations where they can drill down data in very interesting ways. There’s often a purchasing pattern like this around franchises, with the older titles being picked up as the new one is marketed well or gets good consumer mindshare. Don’t forget they track all sorts of retail outlets, including mass retailers like Makro, niche retailers like BT Games, and online as well. Really, I don’t find it hard to believe that GTA 4 and Sims, among the biggest selling titles globally, are also popular in SA.
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Gfk tracks retail across SA and they have been doing so reliably for years. I’ve sat through their presentations where they can drill down data in very interesting ways. There’s often a purchasing pattern like this around franchises, with the older titles being picked up as the new one is marketed well or gets good consumer mindshare. Don’t forget they track all sorts of retail outlets, including mass retailers like Makro, niche retailers like BT Games, and online as well. Really, I don’t find it hard to believe that GTA 4 and Sims, among the biggest selling titles globally, are also popular in SA.