Is World of WarCraft: Mists of Pandaria the next big thing?

3 August 2011

What could it possibly mean when Blizzard files a trademark registration for something called “Mists of Pandaria”?

The Pandaren panda-people of the Pandaren Empire were originally introduced as one of Blizzard’s elaborate April Fools jokes, but later added to a WarCraft III expansion due to popular demand, and strongly rumoured to be featured as a new playable Alliance race in World of Warcraft: Burning Crusade. That didn’t happen, but perhaps they were only biding their time.

Whatever “Mist of Pandaria” actually is, its trademark registration isn’t all that helpful, describing the product as, variously:

Computer game software; computer game discs; computer game software and related instruction manuals and guides sold together as a unit; downloadable computer game software; computer game software downloadable from a global computer network; downloadable electronic games via the internet and wireless devices; interactive multimedia computer game program; mousepads

And

Entertainment services, namely, providing on-line computer games; providing computer games that may be accessed via a global computer network; providing online news and information in the field of computer games; entertainment services, namely, conducting contests online and providing a website for organizing, planning and executing events between computer game players and interest groups

So, just about anything, really.

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