Activision CEO Eric Hirshberg announced at a recent investor event in Los Angeles that the publisher has pushed 18 million premium map packs for Call of Duty: Black Ops.
That’s not too bad for a game that everybody swears up and down that they’ll never play.
He also added that the average Black Ops player spends $76 (about R530 or so) on the game, an 18% increase on the game’s regular pricetag.
All that cash has added up to a $1.7 billion heap in Activision’s bank vault in the 12 month period ending June 2011.
“There are over 30 million unique players of Black Ops who collectively have amassed, incredibly, more than 2.3 billion hours of play,” Hirschberg said.
“To put that number in perspective, that’s more than a quarter of a million years of play and that means our millions of fans spend more time per day on Black Ops multiplayer than they do on Facebook.”
Call of Duty: Modern Warfare 3 is out in November 2011. Expect map packs.
Activision sold 18 million Black Ops map packs << Comments and views
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