How one unknown game became the best-selling Steam title overnight

Those of you who follow the Steam bestselling charts closely will have noticed an unusual addition the list.

Amdist the AA titles like Mafia III and crowd-favourites like Rocket League – unknown MOBA Battlerite seemingly came out of nowhere to sit on the top of the Steam bestsellers list for over two weeks.

At first glance it appears to be just another MOBA, a genre that’s already heavily saturated on the Steam marketplace on which it also faces competition for Dota 2.

So how and why did it become so popular?

According to a PC Gamer interview with developers Stunlock studios, the insane popularity is due to good marketing in Early-Access.

Yeah, exactly. I mean, I thought there should be more who had more complaints. [Laughs] But we really worked to get the game as polished as possible. Already they start to compare it to the AAA games that have been out there for a long time, and we’re still in development. Technically it’s almost like a beta phase where you can get access, so we have huge plans for this game. I think it’s going to be super good when we go to free-to-play eventually.

Our gameplay has been the top focus from the start, and we basically put in almost all our efforts all the time. That’s what we’ve been learning the past year is that you can’t really release a game unless the core gameplay is super solid and polished. And if you look at other games like League of Legends they had an extremely poor menu system, but they had a really solid game mode. And that’s what we’ve been learning as well, it doesn’t have to have fancy menus or super good progression. If the core loop isn’t fun, it’s never going to be a success.

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