Microsoft Canada’s Xbox director of marketing, Craig Flannagan, was on the ground in Toronto to talk up the Xbox One ahead of its 22 November launch.
Interestingly, Flannagan’s conservative guess is that the Xbox One will be with us for at least a decade.
“Xbox One is going to start ahead, in terms of the experience we can deliver. And because we’re built for the future, we’re going to stay ahead. I think there is not a better experience you can buy this holiday, and there will not be a time this generation where there’s a better experience you can buy than Xbox One,” said Flannagan, speaking to Games Industry.
“And it’s probably going to be a pretty long generation. We’re probably here for a while because we’re built for the future. This is a console that will last you, conservatively, a decade, if I had to put a bet down today,” said Flannagan.
Touching on Microsoft’s preparedness for launch, Flannagan said “It’s the most hardware we’ve ever produced. It’s the most we’ve ever pre-sold. We’re pre-selling a little over 2-to-1 from what we did with Xbox 360.”
Flannagan isn’t concerned about hardware failures in the launch wave, saying “We feel great about where the hardware is at right now. Our yields are good. It’s allowing us to produce more consoles than we ever have for a launch. We feel great about how the hardware is performing.”
What do you think about the prospect of an Xbox One having a 10 year life-span? Let us know in the comments below and on the MyGaming forum.